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Introduction of the FINNLO brand

FINNLO product lines are distinguished by their especially high standard of quality and exceptional design coupled with highly user-friendly functions. The FINNLO brand represents the innovation of HAMMER SPORT AG. FINNLO’s slogan, "Welcome Home-Start Now!" reflects the athletic and exclusive demand for high-quality fitness training in one’s own home. The line embodies timeless sleek design for today’s modern lifestyle.

The full range of FINNLO products includes
Cardio equipment: Elliptical trainers, front-drive ellipticals, ergometers, stationary bikes and rowing machines
Strength-training equipment: Strength-training stations, weight benches, weights, ab trainers and back trainers.

Finnlo Einführung 2005


Since 2005, HAMMER SPORT AG has annually presented its FINNLO fitness line at the Munich’s ISPO, the world’s largest trade fair for sporting goods and sportswear.

Finnlo Geschichte 2005


Finnlo Geschichte 2007

Market launch of the FINNLO Bio Force multi gym

Market launch of the FINNLO Bio Force multi gym with its unique TNT resistance technology. FINNLO Bio Force is the only professional-grade multi gym that uses the revolutionary Total Nitrocell Technology and is equipped without conventional weight stacks. The patented system facilitates a noiseless and symmetrical workout. The Bio Force multi gym offers more than 100 different exercise options. No weights and no noise - finally the perfect multi gym for the home. In 2008, the world’s leading fitness magazine Men’s Health tested the FINNLO Bio Force, rating it as the best strength-training station under €1,000.

FINNLO in the media

Articles in the top consumer magazines such as Bunte, Gala, Men's Health, Fit For Fun, GQ, etc. establish new milestones in FINNLO’s success story.

Finnlo Geschichte 2007 Presse


December 2008 issue of Stiftung Warentest

First test results from Stiftung Warentest. The FINNLO Exum XT finished first in the "Ergometers" category in the December 2008 edition of Stiftung Warentest, earning a quality score of “good” (2.3)! The panel of experts was won over by the 25-400 Watt resistance range adjustable in precise intervals of 5 Watts as well as the high-quality training computer. 12 resistance profiles and 4 heart rate-controlled let the user mix it up.

Finnlo Exum XT SNOW


Redesign of FINNLO strength-training equipment. The latest graphite look for multi gyms at home.

The FINNLO MAXIMUM brand is launched.

FINNLO expanded its product range with the addition of the semi-professional fitness line, FINNLO MAXIMUM. The brand’s hotel-grade innovative elliptical trainers, front-driven ellipticals, recumbent bikes, indoor cycles and strength-training equipment feature first class workmanship and highly functional designs. FINNLO MAXIMUM is also the last word in home fitness.


Finnlo Geschichte 2010

The FinnSpa brand is launched.

“Experience feeling good” is the philosophy of the brand offering an exclusive range of wellness products for perfect relaxation and recovery. Infrared saunas, massaging chairs and relaxation accessories create a 24-hour wellness oasis in your own home.

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New additions to cardio equipment lines

Varon XTR is the perfect tool for healthy cardio training and meets the highest standards for ergonomics and equipment. The folding Fold-X is “highly functional, easy to stow and has an elegant look” according to the experts. Articles in fitness magazines such as Fit4Fun highlight the novelty of this compact piece of cardio equipment.

Finnlo Fold X und Varon XTR
Finnlo in der Runner's World

Runner's World

In February's issue of Runner's World, the FINNLO Alpine is one of the select treadmills introduced in the article "Perfect Homestretch". The editors were especially impressed by the wealth of programs on the FINNLO treadmill.

February 2011 issue of Stiftung Warentest

“Good” was the rating issued by the Stiftung Warentest in its review of an assortment of elliptical trainers without performance displays. The Loxon Stressless elliptical trainer from FINNLO came in first place with a quality score of 2.2. The combination of design, function, workmanship and quality of materials won over the panel of experts.

Finnlo Loxon Stressless

The ongoing refinement of HAMMER SPORT AG product technology reassures our customers that by choosing FINNLO they went with one of the world's best providers of health-oriented fitness equipment. The accuracy of FINNLO computers, perfected mechanical parts and function and the most advanced technology make FINNLO unbeatable in the future as well.